They can be used to extend and transform the information in your data sources. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. It's pretty simple to follow these instructions. The Engagement overview report is a pre-made overview report that summarizes your engagement data. Click Override cookie settings. Social media awareness metrics. To keep it as simple as. Step 3: Click on More Tagging Settings at the bottom of the screen. 2. 3. To start, there are fewer of them, and they are also not all a 1:1 match. The most important goal conversions dimensions and metrics for GA360 BigQuery export, like goal completion location, goal previous step and goal completions. #8 GA4 EcommerceStep-3: Click on the ‘ Link ’ button: Step-4: Click on the button ‘ Choose a BigQuery project ’: Step-5: Click on the checkbox next to the BigQuery project where you want to send your GA4 data, and then click on the ‘ Confirm ‘ button. Conversion events were triggered. Step 3: click on “+ New Calculated Metric” button. TinkerLytics. Now that we understand how the bounce rate is calculated in Google Analytics 4, you may. Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. The session_start event initiates when a user opens your website or app in the foreground,. In BigQuery, since you have access to the granular data, you can calculate the exact cardinality for these metrics. The GA4 Migrator is the best UA to GA4 migration tool out there. If metrics are calculated, you should be able to recreate them in Looker Studio. 3. In GA4, scroll depth is calculated as a 90% scroll as soon as enhanced measurement is turned on, so there's standardization across GA accounts. This gives us the following result: Remember, only row 1,2 and 3 in this example are real rows in our table. To do that, go to GA4 -> Admin -> Custom definitions. The difference in how these metrics are calculated in the two versions of Google Analytics will cause the difference in these metrics. You will then see a data schema that may look unfamiliar to you, especially if you’ve become comfortable using UA data in Data Studio. Step-2: Now click on ‘Engagement’. Of course, engagement rates vary widely by traffic source. 5. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics enable you to report on information about. You can't use hyphens in the name, but you can use underscores and spaces instead. User property deduplication. This step is required in order to get the Google Ads data in your GA4 property. You can do this in GA4 in the explore area. Increased Parameter Value Character Limit for GA4 360 Customers. On the next. CRM data. It has a very comprehensive set of processes that it goes through in order to complete a GA4 migration for you. So if your engagement rate is 30, your bounce rate will be 70. Back in UA, the main engagement-based metric that site owners looked at was bounce rate. Calculated metrics – Calculated metrics come as a result of calculating two or more filtered/counting. Behavioral Modeling. Click Override cookie settings. The ‘transaction_id’ parameter from the purchase event to identify unique purchases and avoid double-counting revenue. Hit-based metrics like pageviews and events should be more consistent. When you compare your average session duration metrics in GA3 to GA4, GA4 will likely have the higher. Read my previous post on calculated metrics if you want to learn more about this feature. So we need to get the. This will be the default field in most standard reports. Page Load Time consists of two. To start, head to the Explorations tab and create. With the help of unnest and parse for dates or timestamps we can do the trick. g. In GA4, any page can be a landing page. BigQuery considerations. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. You cannot save the comparisons. They stated the average GA4 engagement rate was 55%. In total, 30 new dimensions and metrics related to ecommerce are now available in. GA4: Conversion Rate. It is. In the search bar, type “Page Path” or “Screen Name” to add these dimensions to your report. Adjust web session timeout. Select ‘Events’ from the drop-down menu. ReachDisclaimer: Data is based on the exchange rate one day before the transaction, and is provided by financial exchanges. g. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. Its easy enough in Excel. Active user metrics are simple, but it is important to. Audience Overview Dashboard. About the metrics. The session_star t automatic event is the new method for how sessions are calculated in GA4. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. Mathematical Formulas: Examples include REGEXP_MATCH (), POWER (), MIN (), MAX (), SUM (). Some marketers love it. * Traffic source data in GA4 export is a dangerous area. Everything in GA4 is an event, designed to work cookie-less unlike UA. Click on the pencil icon on the upper rightEvent-scoped metrics vs. For example, The addition of two or more metrics. GA4 makes it easy to set up tracking for specific events. Step-3: A new configuration panel will open like below. You’ll have to calculate them, using your own queries. The other ‘rows’ are in fact nested fields, in most cases null values. Pageviews are calculated differently between Universal Analytics and GA4. The metrics include: Engaged sessions; Engagement rateGoogle Analytics 4 (GA4) calculated metrics allow you to merge various metrics to generate new ones that can be employed in your reports. It also doesn't include a hotel's total available number of guest rooms. I dive deeper into the comparison in another blog post, but the bottom line remains the same. Step 1: Log in to your Google Analytics 4 account. In GA4, metrics are calculated based on events. 4. Ryan Stewart of Webris, a multi-brand agency says, “In my experience, the most important Google Analytics dashboard for eCommerce is the Audience Overview. In addition to being able to view session counts in Google Analytics, you can export your data to BigQuery so you can query your session counts through a SQL-like syntax. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Metrics Chartered Professional Accounting, Victoria, British Columbia. This provides you with the flexibility to correct any mistakes or make necessary adjustments to ensure accurate data collection and analysis. Once the filter is set up, we can start calculating the. Different navigation with fewer out-of-the-box reports in GA4. For example, I have created a comparison for. Go to “Admin”. Dimensions Browser Where you can see session metrics. In Dimension name, enter a unique name for the new dimension. Click on ‘Report Snapshot’ in the reporting menu. 4. This part looks similar to UA’s “All Pages” report. As you can see from the above image, insight cards are available by default. Bounce Rate is defined as the percentage of single-page sessions in which there was no interaction with the page. Create your own metrics using existing and custom metrics to define a formula for a new metricCalculated metrics are metrics that combine one or more existing or custom metrics within a mathematical f. Go to “Admin”. Enter a new group name and optionally a new description. 5K. Migrate from Universal Analytics. However, you won’t see the same functionality to select the audience available in Looker Studio. Calculated metrics within GA4, on the other hand, work best when trying to convey the results of a formula involving metrics already set. You can. Learn how to create calculat. (We know your total sessions are way higher in real. In GA4, this metric is not available by default, but you can still access it via default reports and Explore. For example, if you use the Google tag or Tag Manager, you would create the event for your website and then go to Google Analytics to mark the event. ’. In GA4, you can set up custom dimensions/metrics using parameters as: Calculated Metrics Unsampled data: In UA, Sampling occurs in reports where advanced segments, dimensions are used, 360 only. A bounced session has a session duration of 0 seconds. In GA4 UI and in reports,. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. In the tutorial below, learn how to add event tracking code using Google. In addition to being able to view session counts in Google Analytics, you can export your data to BigQuery so you can query your session counts through a SQL-like syntax. Create a user-scoped custom dimension. g. #3 Data thresholding is not the same as data cardinality (which results in the (other) row. The ‘Items revenue’ metric is calculated as item price x item quantity. Edit existing channels, add new channels, or remove existing channels (see instructions below). 0. It is both used to log time (using engagement_time_msec event parameter) and it’s an event that you will see in your GA4 reports. Calculated fields give us the ability to create custom dimensions and. GA4 Calculated metrics is a feature in Google Analytics 4 that allows you to create your own metrics by combining or using mathematical operators on. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics enable you to report on information about. Average Price = Total Revenue / Total Quantity. Step-3: Click on the three dots menu next to the user property (aka user-scoped custom dimension) you want to delete: Step-4: Click on the ‘ Archive ‘ option:All these metrics are native and available with any version of GA4, standard or 360. Analysts have relied on the metric “Bounce Rate” to understand how well users are engaging with a website for over a decade, but Google Analytics (GA4) includes a new and improved metric for measuring user engagement called "engagement rate". Name the new calculated metric as 'Total Revenue with Shipping' and use the formula 'Revenue + Shipping Label'. We report a case study using drone-based imagery to develop a pre-disaster 3-D map of downtown Victoria, British Columbia, Canada. You need the Editor role to use this feature. Review the list of entities in Analytics (e. Follow the steps below to edit a custom metric: Step-1: Navigate to the ‘ Configure ‘ link in your GA4 reporting view: Step-2: Click on the ‘Custom Definitions’: Step-3: Click on the ‘Custom metrics’ tab: Step-4: Click on the three dots menu next to the custom metric you want to edit: Step-5: Click on the ‘Edit’ option: Create a user-scoped custom dimension. With cost-data import, you import data generated by non-Google campaigns, such as email-marketing campaigns and social-media advertising. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. #8 GA4 Ecommerce9. In Dimension name, enter a unique name for the new dimension. The important thing to point out is that if you construct your own metric inside Looker Studio it’s not backward compatible. Then, select Free form from the template list to the right. 4. Create your own metrics using existing and custom metrics to define a formula for a new metricCalculated metrics are metrics that combine one or more existing or custom metrics within a mathematical f. #2 Click on the ‘ Blank ‘ exploration report template: This metric measures the average time a user is engaged on a page. , an email to social media for the same user will result. Since it is the fourth version, it is called GA4. Now, GA4 integrates different engagement rates, sessions, time, and other engagement metrics that help us understand how users interact with your pages. Server-Side vs Client-Side Analytics. These sessions are aptly named “engaged sessions. If you only need one dimension or metric, look at the -- comments in the example query. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ menu from the reporting menu. The number of users in GA4 is calculated using either the user_pseudo_id field, which is a unique device identifier (clientId in the UA export), or user_id if it’s being set manually in the property tracking. In the following query we will also add these columns and calculated metrics: Product. " Engagement rate, as a metric, better captures the number. With the help of unnest and parse for dates or timestamps we can do the trick. The metric is then calculated as: Users who converted / Total Users x 100. The instructions are to go to the Admin option in the left menu, then go to Custom definitions, and then finally select the Calculated metrics tab. Google Analytics can use machine learning to provide estimated data if people choose to decline cookies on. 40 to your own average gross. An event is any interaction with your website or app that you want to track. CAST(Total Users as number)) has no effect and results in the same metrics and sums. OR. 6. Step-3: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-4: Click on the web data stream for which you want to set up form interaction tracking in GA4: Step-5: Make sure that the ‘ Enhanced Measurement ’ featured is enabled: Step-6: Click on the gear button under ‘Enhanced measurement’ to access the settings menu:GA4 makes cross-domain tracking setup much easier. Choose “edit” or “archive”. For example, an Item margin metric could be created using the Item price standard metric. To create a new calculated metric in Analytics follow these steps: Sign in to Google Analytics. The landing page report shows sessions, users, engagement, conversions and revenue tied to the page on which a user lands at the start of a session. To top it off, you can tie these users to different events (actions), conversions, and revenue data to show you the real. User dimensions & metrics (GA4) Device, app, web, stream and platform dimensions & metrics (GA4) Geo location dimensions & metrics (GA4). Custom Reporting: There are fewer standard reports available in GA4 than UA. READS. Limitations of comparisons in GA4. Since bounce rate is calculated differently in GA4, there will not be a 1:1 relationship with old bounce rate data from UA. Edit existing channels, add new channels, or remove existing channels (see instructions below). That’s equivalent to a 70% engagement rate, leaving you with a 30% bounce rate. • 1 yr. Request a trial of Metric Builder by following these steps. You can also customize a report and create an exploration to include. Session acquisition dimensions can be found here. Google Analytics 4 (GA4) recently announced a new feature, known as “Calculated Metrics” that enables users to create metrics by applying mathematical operations to existing metrics. In the Fields to Set section, add a row with the content group and variable. This article will provide you with a comprehensive guide on how to create calculated metrics in GA4, address common questions about this feature, and offer. Measure conversions. #7 GA4 Metrics. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Metrics will pre-populate in the box. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. Also, with. From there, click on Acquisition, followed by view user acquisition. In the Value field, enter {{Content Group}}. This article will explore the concept of […] Read More. Bring in: Dim - Page Title. Adding Custom Dimensions and Metrics. Under Settings, click Show all. ago. In the row for an existing group, click > Copy to create new. Rethinking our web performance metrics. Compared to Universal Analytics, GA4 places greater emphasis on analyzing events rather than traditional pageviews alone to gain a deeper understanding of user engagement and. Calculated metrics; Adsense integration, etc. Click the data stream for your website, then under Google tag, click Configure tag settings. Get the template free. Avg. Migrate from Universal Analytics. Since we’ll track specific Google Analytics 4 eCommerce events, we’ll have to build a custom trigger. If you’ve already implemented Google Analytics 4 (GA4) on your website or app, you may have noticed a wildly different set of metrics than what you’re used to in Universal Analytics (UA). Step 4: Click on Adjust session timeout. Select the Free Form Exploration Template. OR. Step 2: Click on the ‘View All Insights’ option. User conversion rate: The percentage of users who converted. Step-2: Click on the ‘Blank’ template under ‘Explorations’. As we described earlier, the number of active users (Active Users) is not equal to the total number of users (Total Users). Introducing calculated metrics in Google Analytics 4. In GA4, bounce rate is typically not included in default reports. Below, we’ve included a few examples of ADR calculations for reference: Hotel 1: $11,516. In the row for an existing group, click > Copy to create new. Engagement RateBigQuery considerations. First, on the Admin panel, go to the lefthand menu and select “Engagement. Although these two metrics help you understand user behavior, they don’t tell you anything about how much your web pages are worth. In Google Analytics, click Admin. Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and potentially more valuable metric. Active Users are one of the most important new metrics in GA4. The response is split. On the next screen, you will see the interface to set the calculated metric, which has five fields to set. Multiplicating two or more metrics. Measure virtual pageviews. Migrate from Universal Analytics. For example, you want to measure the following page paths on your. Following are the other three versions: The first version of Google Analytics (GA1) is the Classic Google Analytics which uses the ga. I have 2 named events; view and application with a parameter collected against each; name. The Range is calculated as: 9 minutes 30 seconds – 4 minutes 30 seconds = 5 minutes. Note: Search Console reports in GA4 do not support the time series chart. To start, hit the pencil icon in the top right of the report to. Note: You can link to only one BigQuery project at a time to a GA4 property. GA4 doesn’t offer this metric by default, but it’s simple to add: Click on Reports on the left side of the screen. This article will provide you with a comprehensive guide on how to create calculated metrics in GA4, address common questions about this. You can't use hyphens in the name, but you can use underscores and spaces instead. Step 2: Click Join another table, search and select the data source. GThe recent addition of calculated metrics to GA4’s custom definitions has further expanded the possibilities for data analysis. 71 (or 102%, 101%, and 99% as a percentage of the GA4 data source). . [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. In Scope, select User. You can use the ‘ Session Conversion Rate ‘ metric as an e-commerce conversion rate metric via the exploration report. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. This can include tracking downloads, clicks on external links and more. medium, traffic_source. For example, the. Step 2: Connect your Google Analytics 4 account with Databox. The middle part of the Monetization Overview report shows ‘total purchasers’, and ‘first time purchasers’ metrics. Looking at just April 1 & April 2 with that same demo data, there are discrepancies of 160, 93, and -0. Open Channel Groups. 1 Share 1 view 1 minute ago Learn how to create calculated metrics with Google Analytics 4 (GA4). Give it a descriptive name and select your formatting type. Step 3: Select the dimensions and metrics or create calculated metrics as needed from each data source with or without filters. Cluster version. #3 Chart specific metric. Distance (measured in feet, miles, meters, kilometres). You will see two tabs: “Custom. Learn how to create. Following are the other three versions: The first version of Google Analytics (GA1) is the Classic Google Analytics which uses the ga. In addition, you can mark up to 30 more (50 for Google Analytics 360) app or web events as conversions. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. The user engagement metric in GA4 is a new change to Google Analytics relative to the days of Universal Analytics. GA4 collects data differently than in the old GA version. When you see the following screen, click on “ Create. since all the “totals” metrics were connected to the session, these fields now need to be extracted or calculated: trafficSource. In Scope, select User. Migrate from Universal Analytics. It’s more meaningful, but still giving limited insights. Back in UA, the main engagement-based metric that site owners looked at was bounce rate. A 90% scroll means that a user got mostly to the bottom of your content — and in many websites that indicates a purposeful interaction with the. This was a brief introduction to an important change, just so you don’t get caught off guard. Create a new metric with the following settings below (change the 0. You can also add operators (+, -, *, /,()) to do calculations. Entrances shows how many times the first event in a session happened on a page or screen. Migrate from Universal Analytics. Setting up GA4 Form Tracking. In Admin, under Data display, click Custom definitions. Use a reporting platform like DashThis to help you gather these key metrics in a custom report to make it easy for your clients to understand. Now you can view total revenue, including shipping costs, for your Shopify store in GA4. js JavaScript library. 💡. To calculate the new bounce rate, subtract your engagement rate from 100%: Bounce rate = 100% − engagement rate. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics enable you to report on information about. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. At the top of the screen, select the Path exploration template. Image via Google Analytics. #3 You can see the search console dimensions and metrics. We've created a GA4 report template with the important metrics to save you time on client reports. You can access the Events report in Google Analytics 4 by following the steps below: Step-1: Navigate to your GA4 property and click on ‘Reports’. You can see this at the red arrow below. High-level Differences. Step 2: Add the variable to the tag. In GA4 Bounce Rate is no more!The recent addition of calculated metrics to GA4’s custom definitions has further expanded the possibilities for data analysis. Google Analytics collects a user property from your website when the user property is set for the first time on a page (usually through the first events on a page) or when the value assigned. Introducing Google Analytics 4 (GA4). Step-3: A new console will open like below. Welcome to our GA4 FAQ! Throughout this blog, you’ll find practical tips, insights, and step-by-step guidance to help you unlock the full potential of Google Analytics 4 (GA4). Expect a lower average engagement rate if much of your traffic is driven by paid. Step 3: Watch your dashboard populate in seconds. For this exercise, we need the following elements:. The reporting attribution model is used by GA4 to calculate conversion credit in all of your GA4 reports and also within the conversions reports of any linked Firebase projects. Because we are only dealing with pageviews and pageview-related metrics we can filter to hit type page only, which will exclude events and any other less common hit types. Note: All calculated metrics appear in the data source schema with an ‘fx’ symbol. Select the GA4 data source by clicking on the edit button. Author of four best-selling books on digital analytics and conversion optimization. com. GA4: Session Conversion Rate. Media. All data updated - v1. The report can help you compare key engagement metrics over time, understand which pages and screens people are visiting, and identify the features they're interacting with. Complete GA4 and GA4 360 cheatsheet comparing one by one all their limits, features, product integrations and API Quotas. In your GA4 account, go to Admin → Custom Definitions → Click on the third Calculated metrics tab → Click on the Create calculated metric button. Step-3: A new console will open like below. GA4 and Universal Analytics use different data models, with GA4 using an event-based model and Universal Analytics using a hit-based model. When you create a calculated metric in a data source schema, the calculated metric is available in any report that uses that data source schema. You can export the report to csv and calculate it. . When you scroll down the ‘Queries’ report, you will see a data table just below the two graphs, which list the search console dimension named ‘Organic Google Search Query’ and the following search. The only. The following are the general syntax for Custom Metrics. The time on "Page A" will be 5 minutes (because Page A lost focus for 5 minutes and GA4 does not count that as engagement time) while the time on "Page B" will be 25 minutes. However, this doesn’t mean they are in Looker Studio as we saw earlier in the first step of the migration process in Mapping Events. Next: [GA4] Events report. There are a couple of metrics that can make the report a lot more useful: Event count – when you add Event count as a metric, GA4 adds the ability to select specific. You will have to (re)calculate them, which can require. Note: You will need collaborate or edit permissions to create, edit, and share insights. In Analytics, user metrics are calculated in two basic ways: As overview totals where the metric is displayed as a summary statistic for your entire site, such as bounce rate or total pageviews. This article will explore the concept of […] Read More. Other dimensions & metrics you are used to in your Google Analytics analysing and reporting are a bit harder to access. The new feature will be available across reports, explorations, and the. the 'price' and 'currency' parameters from the purchase event to calculate item-level revenue metrics like Item revenue. The change from Universal Analytics to Google Analytics 4 has brought us brand-new metrics that website owners and marketers now have access to. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. In UA, a session ends and a new one starts when the campaign source changes during a user's activity. Go to GA4 SPY, and verify that your metric is calculated. In your GA4 account, go to Admin → Custom Definitions → Click on the third Calculated metrics tab → Click on the Create calculated metric button. Analytics Help. Map custom dimensions. Make sure you are in the correct account. Website analytics and user behavior insights. Name your calculated field. Create a user-scoped custom dimension. If you have many metrics in the table, you may need to scroll to the right to view the metrics. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. This article helps you fix missing event-level and item-level revenue data. Create your own metrics using existing and custom metrics to define a formula for a new metricCalculated metrics are metrics that combine one or more existing or custom metrics within a mathematical f. GA4 also added new engagement metrics, and sessions are calculated differently. Viewing the report’s native version in the platform: know where to find it and employ advanced filters as needed. Himanshu Sharma. Step 4: An overlay will appear on the right-hand side with a list of tag templates. · Average Engagement Time. Other dimensions and metrics that you might need are a bit harder to access. Average engagement time is calculated by dividing the total active time of your site by the number of users. · Average Engagement Time per session. In the digital marketing world, it’s like the new model of your favorite car. Step-1: Navigate to your Google Analytics 4 account and click on ‘Admin’. Finding bounce rate in GA4 is a little tricky. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. 4. Users with admin access can build up to five calculated metrics per standard property or 50 for Analytics 360 properties. 7. In the "Custom Definitions", you will see a tab for "Calculated Metrics". analytics_250794857. Click on the metric for your blended data scorecard, then click Create Field. The Recipe : — Blend data sources GA4 and UA — Formula to select the metrics based on Date_GA4. Blog Dive into all things business analytics, KPIs, and Databox. To identify different users, GA4 needs a unique identifier known as a user ID. Calculated dimensions & metrics. For instance, if there were ten sessions in total and seven of them were engaged sessions, the bounce rate in GA4 would be 30%, calculated as follows: Bounce rate = 3 non-engaged sessions / 10 sessions = 30%. In the Fields to Set section, add a row with the content group and variable. Click on + in the upper-right corner.